Before Launching a New Product/Service
Validates market demand, identifies your ideal customer profile, and uncovers gaps in competitors' offerings.
During Annual/Quarterly Strategy Reviews
Aligns business goals with real-time market shifts (e.g., new tech, regulations, consumer trends).
When Expanding to New Markets
Reveals cultural, legal, and behavioral differences that make or break expansion.
After Major Industry Disruptions
Helps pivot quickly post-crisis (e.g., AI breakthroughs, recessions, viral trends).
During Growth Plateaus
Identifies hidden opportunities (new demographics, product adjacencies).
Continuously (For Real-Time Agility)
Markets now change faster than annual reports can track.